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The only 3 metrics that matter for SaaS (Unsexy Conference)
What’s sexy about being unsexy? All the insights and startup/SaaS lessons shared at yesterday’s Unsexy Conference! One presentation in particular caught my attention and that was by Zuora’s CFO, Tyler...
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Customer Engagement Tip: Add human to onboarding emails
Love it or hate it, email is still the most widely used method of communication for both personal and business uses. From the moment you relinquish your email address to a business to sign up for...
View ArticleDreamforce 2012 Exhibitor List (courtesy Totango)
I was frustrated that I couldn’t find a simple, alphabetical list of exhibitors to help me prepare for Dreamforce 2012. So I created one and thought others might benefit from it also. If you find it...
View ArticleTotango and OVUM present: Beyond CRM – CRM Trends 2013
“Traditional CRM has run its course.” – Carter Lusher, Research Fellow and Chief Analyst, OVUM Totango and OVUM recently hosted a webinar to discuss “The Customer Adaptive Enterprise”. Carter Lusher...
View ArticleTop 10 Tweets From Marketo User Summit Day 2 #mus13
Caught between catching up on Sales 2.0 Conference tweets and Marketo User Summit tweets? Check out our recap from yesterday on the Sales 2.0 conference – loads of great insight! Today, we put a focus...
View ArticleGetting the Message: How Sales and Marketing Can Get on the Same Page
Guest blog by Peter Mollins, VP of Marketing at KnowledgeTree. He is passionate about sales, marketing, and gardening tools. Are you sending prospects and accounts the right message? For most...
View ArticlePrix-fixe no more: Why à la carte is the future of software delivery
Recently I wrote an article about à la carte software delivery for VentureBeat , I’m reposting here: Facebook users have been vocal about Messenger, an app now required in addition to the social...
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The Loyalty Link: Marketing to Engage and Retain
Written by Lori Carr from Lori Carr & Associates. Customer engagement and retention marketing is an uncommon but very promising approach for creating customer value and enhanced profits while...
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Top 5 Reasons Marketers Should Attend a Customer Success Conference
Written by Anne Janzer, Author of Subscription Marketing. As we approach the spring conference season, every marketer’s mailbox is filled with invitations to conferences and events. So many...
View ArticleTying Marketing to Business Outcomes
Microsoft and the CMO Council recently released a whitepaper suggesting that marketers are moving away from digital campaign metrics (e.g. clicks, views) and beginning to invest more resources on...
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